What is a Referral Campaign?
A Referral Campaign is a sub-campaign run by your champion customers and supporters to help you raise awareness of your Campaign by inviting their friends. You can request anyone in your Contacts Database to run their own Referral Campaign. They will then be able to enter the names and e-mail addresses of the people they want to refer, and then send those people a personalized e-mail message inviting them to participate in your Campaign. Their friends’ contact information remains confidential until those people participate in your Campaign.