Early Bird Discount
We highly recommend you setup Early Bird ticket types that provide discounts incentivizing people to buy their tickets early.
This can be setup by adding new ticket types and setting ticket sales end date. Listing both Early Bird ticket type and Regular ticket type makes it very easy for people to understand the incentive.
You can also use the sales start and end times to announce flash sales with reduced prices for just a few hours!
Another great incentive is to offer discounts for people to buy bulk tickets. Setup Group Tickets with lower pricing per ticket. Set the Bundle Minimum setting to the quantity (example: 2 or 4 or 10) at which the discount price kicks in. Again, listing both Group and Regular ticket types makes it very easy for people to understand the incentive.
Another way of applying a discount is if the organizer/admin of the event campaign purchases the ticket on your behalf, they can give you a discount of up to 100%!